A partnership architect, between worlds
I build partnerships that hold weight. In data, in territory, in the mountains. Fab Campaigns is where that work happens; this site is where I think out loud about it.
I am a Partnership Architect and strategic advisor. Most of my working life has been spent inside large organisations and outside them, often at the same time, figuring out how two parties get real value from working together rather than just signing something that looks like value. That question runs through everything I do now.
Fab Campaigns Ltd, based in Winchester, is the platform through which this work happens. It runs on six Partnership Principles and a set of frameworks built from direct use, not theory first. Smart Mountains, environmental intelligence for Alpine territories, is where the methodology gets tested against weather, terrain, and people who do not care about frameworks unless they work.
The threads are consistent even when the work looks different from the outside. At Digi.me I was CPO on personal data ownership before most people were asking the question. At Vodafone, senior product leadership across product, M&A, R&D, legal, regulatory, and privacy taught me how slowly large organisations move and how much that costs them. Now the same questions show up with my clients and partners, and in governance work with boards trying to understand what they are actually responsible for when they sign off on a data platform.
I write two things on a schedule: Friday Field Notes, short and observational, and Monday Momentum, more structural. Longer pieces go under Ideas, when something needs more room than a week’s worth of thinking allows. The NHS Federated Data Platform essay is the most recent example, built from primary sources rather than secondhand commentary.
The mountains are not a metaphor I reach for when I need one. Belluno and the Dolomites, Valtellina, these are places I have roots in, not places I visited for content. Climbing, currently injured and working back from it, ski touring, mountain biking, and the Fab Rides community keep the work honest in a way that a desk cannot.
I live in Winchester with my partner Michela and our three daughters. The rest of the year is split between the UK and the Dolomites and Valtellina, where the property and the work both live.
Some careers are one straight line. Mine has been several threads, woven.
Vodafone — Senior Product Leadership
Years across product, M&A, R&D, legal, regulatory, and privacy, inside an organisation operating across dozens of markets. Learned what scale actually costs in decision speed, and what it takes to move something real through it anyway.
Digi.me — Chief Product Officer
Built product around the idea that people should own their own data, years before that became a mainstream conversation. The CPO role meant living inside the tension between user control and commercial viability daily.
Smart Mountains — Co-Founder
Environmental intelligence infrastructure. Operational certainty in complex environments — mountain territories are the water towers of the planet and the frontline of climate risk. Currently reactivating with a formalised cap table, SEIS advance assurance, and a first external investment round in preparation.
Imprese Favolose — Co-Founder
An incubator built for Alpine territory — a programme for ventures that want roots in the territory and ambitions that go far beyond it.
Fab Campaigns Ltd — Managing Director
The platform for the methodology itself. Three service lanes, six Partnership Principles, frameworks built from use rather than theory. Where the embedded advisory model lives now.
Three places, none of them a hotel.
Winchester, England
Home. Family, and the base from which everything else gets coordinated. Quiet, but close enough to London when the work needs it.
Valtellina, Italy
Deep roots, a few places, and the kind of terrain that does not forgive sloppy thinking, on a bike or a rock face. Ski touring country in winter.
Belluno, Italy
The Dolomites and Venetian Origin, Imprese Favolose, and the territorial work that grounds Smart Mountains. Where the methodology meets the actual mountain.