Ideas

Ideas that need more space than a Friday note. This is where I work through the questions behind the work: how partnerships should actually function, how to choose technology that serves rather than extracts, and why the way we build relationships matters as much as what we build.

Digital Rights & Ethical Technology

Active voice for privacy-first platforms and ethical digital infrastructure. The conviction that technology leadership carries responsibility beyond commercial outcomes. Writing on platform accountability, personal data rights, and the societal implications of technology choices.

Idea 1: When Fiction Becomes Field Manual: Why We Need to Break Up with Big Tech

Partnership Principles

Long-form essays articulating the framework: why partnerships beat transactions, why embedding beats advising, why adventure beats comfort. Research-grounded, experience-tested.

Partnerships Over Transactions
We don’t extract value; we create it together. Every engagement is structured for mutual benefit — where your success is our success. This isn’t philosophy; it’s grounded in relational contract theory and the research showing that partnerships built on reciprocity dramatically outperform transactional arrangements.
Embedding Over Advising
Recommendations delivered from outside create dependency. Capability built from inside persists. We attend your internal meetings, navigate your organisational reality, and build your team’s capacity rather than substituting for it. When action is needed, we don’t hide.
Adventure Over Comfort
The deepest partnerships form through shared challenge, not conference room presentations. We integrate outdoor experiences — climbing, mountain biking, ski touring — into relationship-building when it serves the work. Not corporate team-building, but an authentic shared experience that accelerates trust.