Fab Campaigns Ltd

Since July 2016 – Director & Founder – Hampshire, UK – Management Consultancy, Product Management & Strategy, Business Development, Strategic Partnerships, and value co-creation.

Smart Mountains Ltd

Since April 2022 – Director & Founder – UK – Bootstrapped. Pre-Seeding. Outdoors IoT and SatData Data-Driven AI agents. Accurate outdoor AI agents to support outdoor economies, businesses and individuals to adapt to environmental and societal changes.

Fab Wines & Fab Rides

Since July 2016 – Owner – Hampshire, UK – Outdoor Social Enterprise. Specialised in Hiking, Mountaineering, Climbing, Ski Touring, Mountain Biking and Wine. Mountain Leader & MTB Guide.

Europe & Veneto

Under Feasibility. Considering expanding to Europe, likely in Veneto, with Operations Office for both Fab Campaigns & Smart Mountains. ESG Focus. Joint Ventures and Partnerships, workshops, education and ecosystems.

Past Projects & Assignments

2022 – 2023 – Neurobrave – Partnerships for Europe – Israel – Starting the European Operations. Developing partnerships, propositions and business in Europe, dealing mainly with hardware manufacturers, system integrators, and healthcare and service providers. Led the successful engagement with two major global wearable companies in eyewear and sportswear (publicly available marketing communication).

2017 – 2021 – Digi.me – Chief Product Officer – Surrey, UK – Led product vision, roadmap and delivery prioritisation. Created relationships and delivered products and services to major global brands. Provided the data mobility infrastructure sandbox to safely share personal data over the internet, working with ICO (UK gov), BBC, BT, British Gas, Barclays and Meta (publicly available reports and white papers).

2006 – 2016 – Vodafone – Senior Global Principal Product Manager – London, UK – Productised local OpCos and global services from conception to in-life management, including IoT, mobile apps and APIs. Led products and digital services inception and vision, strategy, business market requirements and implementation: delivered projects and digital products directly and through partnerships and JV. Hired, trained and coached product managers, program managers, business analysts, support teams and solutions sales

2006 – 2010 – Vodafone Cloud Services – Head of LBS and Mobile Apps – London, UK – From concept to execution: coordinated and managed global teams (50+) directly and indirectly. – Owner and accountable for P&L to procurement, from technology outsourcing vs in-house to legal, digital user experience, finance, channel marketing, brand, operations and support – Created the vision, hired and managed cross-functional digital global teams across several countries to design, develop and deliver a Global strategic B2B2C network capability.

2000 – 2006 – Vodafone Italy – Project Manager & Solution Sales Specialist – Milan, Italy – Supported direct and indirect sales teams in delivering critical and innovative wireless architectures, solutions, services and enablers and won significant bids and projects in new and existing business services, increasing revenue and consistently over-achieving targets assigned (150-200%). Project Management assignment at Vodafone Greece, Athens.

1999 – 2000 – Dun & Bradstreet – Project Manager – Milan, Italy – Supported sales to win and deliver the most significant European Oil & Gas customer by implementing solutions to manage analytics data-flow processes from clients’ data to credit rating systems and reporting systems. Supplied CRM credit rating algorithms to two Italian Telcos.

1997–1998 – Italian Army – Second Lieutenant – Rome, Italy – I managed a unit of 1,000 soldiers. Trained recruits in groups of 100 soldiers. Designed and delivered a new training program and created the Battalion Athletic Team. Outstanding team results.

Education and Additional Information

Degree and MSc in Economics at Bocconi University, Milan, Italy – Major in Innovation, Convergence & Statistics

Family man and Father of 3 girls 

Outdoor Guide and Leader, www.fab-rides.co.uk, British Cycling. Currently getting the Summer Mountain Leadership award with Mountain Training.

Entrepreneur – Wine Merchant, Importer and Educator, www.fab-wines.co.uk. Wine Education Trust certified and a practitioner.

Public Civil Servant: Oliver’s Battery Parish Councillor (2016-2023) and Duke of Edinburgh leader and assessor (2021-2023)